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Tàn Tàn - Brand Handbook
Date
December 2021
Project type
Researching And Launching report
Client
Lecturer
This paper addressed that it seems potential and challenging to launch a fashion brand to aim the Luxury market in Vietnam. After researching the Vietnamese Luxury Market and seeking out the insights of the target customer, Tàn Tàn is my debut launching brand to target luxury customers willing to pay for heritage and valuable products. The brand handbook delivers all core elements that a brand must be for pitching.
More Detail: https://drive.google.com/file/d/1MN3J9nffNsmReo9WsD8oVBHVZT1LgyJW/view?usp=sharing.
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