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Lider - Tiny Story Series

Date

August 2021

Project Type

Storytelling Video

Viewer

RMIT Lecturers

Client

Lider

According to my research about this brand and its social media, the label is weak at creating viral videos on TikTok and Instagram. Consequently, most of their videos on both media reached fewer viewers and followers because of the boring, copy-content problem and no storytelling. It will be an emotional hurdle for the viewers to stay 10 seconds for watching a repeated video. Therefore, I intended to create a storytelling series for Lider - namely Tiny Story Series "Những Câu Chuyện Tí Nị.

Detail More: https://drive.google.com/file/d/1Oy8czNfISJNiKQlvzBGXWm415pE96o9d/view?usp=sharing

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